“SO, WHAT DO YOU DO?”

ABOUT ME

Hi, I’m Jasmine!

I’ve had the privilege of working on lifestyle brands across industries with roles in strategy, brand, and creative marketing functions. Though the topic, tone, or target audience may change, one thing remains— my goal is to curate stories that connect authentically. Meeting audiences where they are, no matter the medium, and developing unique strategies to both connect with your established consumer and capture emerging markets.

In that, I find the guiding principle in my work– it all begins with a connection. When marketing reflects the passion of those behind it, the energy is palpable. The most magnetic brands are those that lead with purpose.

Successful marketing makes you feel something.

Long after a product is forgotten, people will remember the messages that pushed the boundaries, innovated beyond the norm, and led with authenticity. I’ve continued to use that philosophy to inform my strategy-led approach to creative marketing throughout my career thus far. By aiming to create real value with the audience, I bring a full-funnel view to campaigns that connects consumers to the people behind the brand.

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