Whatever it is, the way you tell your story can make all the difference.
STRATEGY & CREATIVE DIRECTION
It all starts at your strategy. Both digitally and IRL, brand activations have the potential to create a memorable experience that stands out in a crowded market. How? Innovative, culturally-relevant strategies that humanize your brand, and meets your target audience where they are.
By staying on the pulse of industry trends, social media, and consumer patterns, I combine data-driven insights with creative thinking to look beyond what’s trending— using any combination of marketing media to create brand stories that are both fresh and timeless.
My work includes: packaging and presentations, brand strategy and positioning, experiential and event strategy, 360 campaign development, virtual events, installations and pop-ups, market and competitor research, audience profile development, photoshoot planning and direction, playbook and best practices development.
Social & Content
Success on social media starts with strong content, and a strategy to support it. For everything from single campaigns to evergreen social, a clear direction on social media takes the guess-work out of building a dedicated audience. I combine trends and cultural relevance with the tried-and-true fundamentals to come up with creative solutions that align with your goals.
Social media is often your consumer’s first, and most frequent, point of contact with your brand. I curate personalized content that humanizes your brand through images, videos, and graphics, with supporting copy for engaging storytelling.
My work includes: social media strategy session(s) and documents, content production, channel audits and growth strategy, new channel strategy and development, social media templates, social playbook and guidelines, paid social media.
COMMUNITY, INFLUENCER, & PARTNERSHIPS
Through strategic partnerships with brands, influencers (or people of influence), and community organizations, I facilitate collaborations that amplify your brand’s visibility, transforms engagement potential, and cultivates credibility with your audience.
By connecting with the right partners, we’ll elevate your campaign with an added layer of authenticity that comes from aligning with voices known to your consumer, in the spaces you want to activate.
My work includes: brand collaboration development, influencer marketing, UGC program strategy, gifting strategy, product seeding kits, affiliate marketing, field marketing strategy.
DESIGN
From digital, to print and packaging, to web, I work with brands to create designs that are both creative and strategically designed to reflect your brand personality with an engaging energy that demands attention and sparks an unforgettable connection.
My work includes: brand and logo design, digital campaign and social media assets, ebook and course customization, marketing collateral, branded merchandise, website design, decks and proposals, and email newsletters.