In alignment with UGG’s summer seasonal campaign focused on their Goldenstar product line, we created a ‘grown-up summer camp’ experience for creators to get back to what summer is all about— adventure, fun, and all-day comfort. I delivered a brand experience strategy that brought summer camp energy to every touchpoint from product seeding, to look & feel, to programming, all while securing UGG's place top-of-mind for summer footwear.