By bringing people together in a celebration of the unique perspective that makes friendship so special, UGG brought a well-deserved Valentine’s Day spotlight to platonic love– those that laugh with us, celebrate our wins, and the love that’s Uniquely Yours. To celebrate, we invited local influencers and their BFFs to a Valentine’s Day brunch and marketplace where guests got to mingle, shop, and spoil their besties with a curated gifting suite fuelled by local businesses (and UGG, of course). Using a dynamic visual identity, product seeding, and event programming strategy underlined by uniqueness and perspective, I delivered a strategy designed to stand out in a saturated market.