BRAND EXPERIENCE STRATEGY & INFLUENCER MARKETING
VOLVO ELECTRIC VEHICLES
MIDSUMMER FESTIVAL
For the second instalment of Volvo Canada’s Midsummer Festival, I delivered a market expansion strategy to bring the activation to the Vancouver and Montreal markets, following an initial Toronto launch. I was responsible for conceptualizing programming and partnerships, sourcing locations and vendors, and developing a charitable component for each community, to develop brand affinity and drive foot traffic during peak seasons nationwide.CREDITS
Strategy
Experiential marketing
SUMMER ROAD TRIP STAYCATION
To promote Volvo’s range of electric vehicles, we launched an influencer campaign with partners in three key markets: Toronto, Vancouver, and Montreal. In each market, the influencer and a guest of their choice would embark on a summer road trip staycation-- a sustainability-focused weekend getaway after just a short drive out of the city.Driven by programming that included outdoor activity, an opportunity to work with a local ecological conservation, and plant-based eating, our guests got a chance to experience Volvo EVs on the road while exploring sustainable habits they can adopt to drive change day-to-day.CREDITS
Influencer marketing
Project management
